The Reducetarian Solution
In this book, Kateman, the founder of the Reducetarian Foundation, presents more than 70 original essays from influential thinkers on how the simple act of cutting 10% or more of the meat from one's diet can transform the life of the reader, animals, and the planet.
This book features contributions from such luminaries as Seth Godin, Victoria Moran, Joel Fuhrman, Jeffrey Sachs, Bill McKibben, Naomi Oreskes, Peter Singer, and others. With over 40 vegan, vegetarian, and "less meat" recipes from bestselling cookbook author Pat Crocker, as well as tons of practical tips for reducing the meat in your diet (for example, skip eating meat with dinner if you ate it with lunch; replace your favorite egg omelet with a tofu scramble; choose a veggie burrito instead of a beef burrito; declare a meatless day of the week), The Reducetarian Solution (Penguin Random House: April 18, 2017) is a life—not to mention planet!—saving book.
“Here is a simple, smart, world-changing practice that does not require me to entirely give up pork tacos. Kudos, Brian Kateman!”
- Mary Roach, author of Gulp: Adventures on the Alimentary Canal
Praise for The Reducetarian Solution
"This eclectic compendium (including recipes) will inspire and educate the curious and reticent, as well as those who are already, in some way, walking the reducetarian path."
— Publisher's Weekly
"[offers] delightfully practical guidance...This book will be of interest to environmentally conscious readers who wish to examine their dietary choices."
— Library Journal
"Reducetarianism offers a pathway toward less destructive consumption patterns and may—for some—be a gateway drug to a vegetarian or vegan lifestyle... This book offers a really fantastic, thought provoking and wide-ranging perspective for how we can keep this momentum moving forward."
— Treehugger
"Even for those well-versed in the arguments in favor of the consumption of meat reduction, like Kateman, The Reducetarian Solution will likely illuminate a previously unconsidered angle...the variety of approaches and perspectives contained in the book testify to how open the avenues are for bringing about this kind of change."
— Fast Company
"The central ideas of quite a few of the 72 chapters in The Reducetarian Solution — each by a different writer and just a few pages long — are welcome advertisements for reducetarian thinking."
— NPR
“This where The Reducetarian Solution comes in. It's a new concept working to encourage folks to cut back on meat rather than eliminate it completely.”
— Bustle